Meet Tom Kabbash - Bold Journey Interview December 25, 2023Tom Kabbash We’re excited to introduce you to the always interesting and insightful Tom Kabbash. We hope you’ll enjoy our conversation with Tom below.
"Navigating the Meaning of the term 'Sustainable' in Marketing: An Edited Recap of My ChatGPT 3.5 Exchange" March 31, 2023Tom Kabbash This article was created through a conversation between two voices - Tom and ChatGPT 3.5. The conversation between the two voices offered different perspectives on the issue and helped to...
The Truth About Biodegradability, the Ill-Defined Term and How to Avoid Greenwashing February 21, 2023Tom Kabbash At Saunt Eyewear, we're proud to make our sunglass frames from 100% castor bean oil, a renewable plant-based material that is both durable and lightweight. Customers often ask if our...
‘Made in the USA’ Expectations & Saunt Standards September 14, 2022Tom Kabbash ‘Made in the USA’ is a label that businesses are proud to display on their products. To the American customer, buying American-made feels good, but does that customer truly understand...
Greenwashing, Green Juice, and Green Tea August 10, 2021Tom Kabbash By definition, according to Wikipedia, greenwashing: (a compound word modeled on "whitewash"), also called "green sheen,” is a form of marketing spin in which green PR (green values) and green...
