"Navigating the Meaning of the term 'Sustainable' in Marketing: An Edited Recap of My ChatGPT 3.5 Exchange"

This article was created through a conversation between two voices - Tom and ChatGPT 3.5. The conversation between the two voices offered different perspectives on the issue and helped to provide a nuanced understanding of the topic.

The Truth About Biodegradability, the Ill-Defined Term and How to Avoid Greenwashing
At Saunt Eyewear, we're proud to make our sunglass frames from 100% castor bean oil, a renewable plant-based material that is both durable and lightweight. Customers often ask if our frames are biodegradable. The truth is that the term "biodegradable"...
‘Made in the USA’ Expectations & Saunt Standards
‘Made in the USA’ is a label that businesses are proud to display on their products. To the American customer, buying American-made feels good, but does that customer truly understand what this label means? It sounds self-explanatory, but it’s not....
Greenwashing, Green Juice, and Green Tea
By definition, according to Wikipedia, greenwashing: (a compound word modeled on "whitewash"), also called "green sheen,” is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.