Meet Tom Kabbash - Bold Journey Interview
We’re excited to introduce you to the always interesting and insightful Tom Kabbash. We hope you’ll enjoy our conversation with Tom below.
"Navigating the Meaning of the term 'Sustainable' in Marketing: An Edited Recap of My ChatGPT 3.5 Exchange"

This article was created through a conversation between two voices - Tom and ChatGPT 3.5. The conversation between the two voices offered different perspectives on the issue and helped to provide a nuanced understanding of the topic.

The Truth About Biodegradability, the Ill-Defined Term and How to Avoid Greenwashing
At Saunt Eyewear, we're proud to make our sunglass frames from 100% castor bean oil, a renewable plant-based material that is both durable and lightweight. Customers often ask if our frames are biodegradable. The truth is that the term "biodegradable"...
‘Made in the USA’ Expectations & Saunt Standards
‘Made in the USA’ is a label that businesses are proud to display on their products. To the American customer, buying American-made feels good, but does that customer truly understand what this label means? It sounds self-explanatory, but it’s not....
Greenwashing, Green Juice, and Green Tea
By definition, according to Wikipedia, greenwashing: (a compound word modeled on "whitewash"), also called "green sheen,” is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly.